Juan Carlos Torres, along with his wife and two daughters, is a vital part of the 500,000 coffee-growing families shaping Colombia’s coffee sector. In Pitalito Huila, the country’s largest coffee producer, they contribute significantly.

As the farm’s heirs, along with his mother and brother, they’ve expanded their resources over two decades, acquiring additional land to merge with Finca El Porvenir. Juan Carlos has witnessed firsthand the evolution of coffee cultivation in his region, adapting to changing climates, production techniques, and trade. This evolution has given rise to new disease-resistant varieties developed by Cenicafé, resulting in a majority of their harvest going into traditional washed coffee trade with local cooperatives.

Yet, amidst the diversity, one variety holds a special place in Juan Carlos’s heart – the ‘Pink Bourbon.’ It demands extra care and cultivation space, but its unique characteristics have led him to keep it, engaging in experimental fermentations for their specialty coffee line.